Short form video is now the new norm, and social media is on the rise. It is impacting the way we create content for audiences; quick engaging clips are now becoming more effective then long form content allowing for quick consumption. Good or bad? Time will tell, currently adapting trends and learning how to put your own creative twist but with tight limits is a strong way to hook your audience which is key for maintaining viewership. With platforms continuing to evolve adapting to the short form video moto can generate more opportunity.
To successfully create short form content, is to grab the user’s attention within the first few seconds because this is the difference between them viewing or swiping to the next video. Fast pacing and strong visuals will allow you to hook the user, although being authentic is.